Piano Brands – Where to start? Piano Buyer’s Guide Pt. 2
When you begin looking for a new or pre-owned piano, the number of options can be intimidating. Owning a piano is an investment, and you want to make sure you pick the right model.
Before entering a piano store, knowing what size of piano your home can accommodate is important. Walking in with measurements and constraints is an important first step. If you’re low on space, consider looking at upright pianos.
Next, think about your price range. Below you’ll find a price range to expect for popular consumer grade piano brands.
CONSUMER-GRADE PIANOS by Price Range
Professional
Verticals: $12,000–$21,000
Grands 5′ to 7′: $30,000–$65,000
Baldwin (Professional/over 6′) grands
Boston (Japan)
Cunningham (grands over 6′)
Emerson
Hailun (grands over 6′)
Hupfeld (Europe) grands
Kawai (GX) grands
Kawai (Japan) verticals
Kayserburg (Artists/Master)
Wilhelm Schimmel
Schulze Pollmann (Academy)
Seiler (ED) grands
Charles R. Walter verticals
Wendl & Lung
Yamaha (Japan) verticals
Yamaha (CX) grands
Premium
Verticals: $8,000–$15,000
Grands 5′ to 7′: $15,000–$40,000
Baldwin verticals
Baldwin (Academy) grands
Baldwin (Professional/under 6′) grands
Boston (Indonesia) verticals
Brodmann (PE)
Cunningham (except grands over 6′)
Fandrich & Sons
Wilhelm Grotrian verticals
Wilhelm Grotrian Studio grands
Hailun (except grands over 6′)
Hupfeld (Europe) verticals
Hupfeld (Studio) grands Irmler (Professional)
Irmler (Studio) grands
Kawai (GL) grands
Kawai (ST-1) verticals
Kayserburg (Excellent/Heritage/Nuovo)
Wm. Knabe (Concert Arist)
Ernst Krause Berlin
Mason & Hamlin (Artist)
Perzina
J.P. Pramberger (Platinum)
Ritmüller (Premium)
Samick (NSG) Fridolin Schimmel
Gebr. Schulz (G)
Schulze Pollmann (Studio)
Seiler (ED) verticals
Johannes Seiler
Wilh. Steinberg (Performance)
Story & Clark grands
Albert Weber
Yamaha (GC) grands
Yamaha (P22D) verticals
Zimmermann
Mid-Range
Verticals: $5,500–$10,000
Grands 5′ to 7′: $12,000–$25,000
Brodmann (CE)
Cline
Essex
Wilhelm Grotrian Studio verticals
Hupfeld (Studio) verticals
Irmler (Studio) verticals
Kawai (Indonesia) verticals
Kingsburg
Wm. Knabe (Academy)
Wm. Knabe (Baltimore)
Mason & Hamlin (Classic)
Palatino
Pearl River
Pramberger (Signature)
Pramberger (Legacy)
Ritmüller (Classic/Superior)
Samick
Weber
Yamaha verticals
Yamaha (GB) grands
Young Chang
Economy
Verticals: $4,500–$6,800
Grands 5′ to 7′: $9,500–$16,000
Cristofori/Paul A. Schmitt
Geyer
Hallet, Davis & Co.
Hardman, Peck
Schumann
Story & Clark verticals
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Something remarkable is happening in classical music right now, and honestly, I don't think it's getting nearly enough attention. A new generation of young pianists — most of them under 30 — are turning Bach and Chopin into social media sensations. And the audiences showing up to listen? Millions of them. Many of them Gen Z.
If you've spent any time on TikTok or YouTube Shorts this year, you've probably come across it: someone sitting at a piano, playing a slowed-down, stripped-back version of a pop song you know by heart — and it somehow sounds more beautiful than the original. Welcome to one of the biggest music trends of 2026.
I have to be honest with you — when I first started seeing piano videos explode on TikTok and Instagram Reels, I thought it was a short-lived trend. You know how the internet works. Something blows up, gets overplayed, and disappears by the next week. But here we are in 2026, and the piano isn't just trending. It's thriving. And I think it's here to stay.